Archive | June, 2007

For the Record: “__ster” is not good

12. June 2007

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I have an ongoing bet with Keith Kaplan that any company named ___ster will fail. I loved Napster and their founders. They really did change the world. These other “sters” are sad. Even companies with original ideas add the “ster” suffix. Why? My advice is to start with the primary meaning you want your name/brand [...]

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What drives search? Red Sox – Yankees games

4. June 2007

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In 2003, I was fortunate enough to witness a few ALCS playoff games between the Yankees & Red Sox. I could go into my own version of Fever Pitch: 1986, Bucky Dent, etc., but I will spare you. I liked the song “New York, NY” until the Aaron Boone game–65,000 Yankee fans screaming it my [...]

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