During the holidays a guy selling Christmas trees camped out in front of the indoor soccer place where our family spends a LOT of time. He hung his shingle on pallet that he lodged upright into the snowbank. The sign was professionally printed with an arrow directing people who couldn’t see the big, green trees in the right direction.
At the top of the sign in slanted magic marker, he wrote:“CHEAP”
My nine year old daughter saw the sign and was completely irate:
“Why would someone write Cheap about a Christmas tree? Christmas trees are not cheap. They could have used “affordable” or “inexpensive” or any other word than cheap. Christmas is a special time and Christmas trees are special. I don’t like it and I don’t like anyone who would buy a cheap Christmas tree from them.”
A marketer is born!
Fri, Feb 8, 2008
Family