Skydeo CEO Mike Ford hand-crafts audience segments for advertisers and their agencies. Pre-built from Skydeo's marketplace data, deep consumer insights, predictive intelligence and a touch of magic, so your data strategy and media buying teams have the segments they need before they ask.
25 years building audience data for advertising. Mike Ford is the founder and CEO of Skydeo, an audience data company powering targeting for brands, agencies, and platforms across programmatic, social, and CTV.
Data strategy is slow and expensive: labor, insights, data licenses, tech. Media spent on unproven strategies costs even more. Mike Ford accelerates your data strategy and media planning by pre-building the best audiences in advance, as standard segments you can test cheaply today. Pair creative to each segment for better performance.
Have a new campaign or idea? Let Mike know and put Skydeo to work for you.
Pre-built custom segments. Instead of hiring salespeople to flood your inbox, we hired data engineers and put them to work building the best audiences for your brand from Skydeo proprietary data and a massive database of consumer behavior. Pick a brand, pick a segment, activate today.
Custom, deduped audiences built from marketplace purchase data to lift campaign performance and ROAS. We've seen where the spend gets wasted, across platforms and across segments, and we cut it out before you buy.
Starts before the segment. Tell us the brand, the goal and the channels, and we map the audiences for the whole campaign: who to reach, who to suppress, how to split them across CTV, social and digital. One plan, built to activate.
Brand-built consumer segments and deterministic B2B segments, live on SAM and the LiveRamp Data Marketplace. Competitor conquest with customers suppressed, bespoke buyer portraits, super segments and high-affinity targeting.
Segments built brand by brand from what the biggest advertisers in each category buy from Skydeo and how those shoppers actually behave. Retail, auto, finance, CPG, travel, tech, health and more.
Shoppers of the brands you compete with, with your own customers suppressed, so every impression lands on someone you haven't won yet.
Deterministic professional data: skills, job function, seniority, firmographics, job changes and LinkedIn reach. Combine them to build the exact buying committee.
Household-level audiences shaped for connected TV, with the same household kept from paying for every impression across channels.
Persona-led audiences that pair with a creative, so the message and the audience are built together.
Have a segment nobody sells? Describe the audience and it gets built in advance, deduped and ready to activate.
Press coverage and bylines on audience data, AI in advertising and consumer behavior.
“Most platforms are optimized to keep people scrolling longer, not feeling better about how they spent their time.”
Mike Ford in CNET
“There are standard audiences that have been around forever, like age, gender and interest. We find the more interesting data in purchase history, what we call the Shopping Graph.”
Mike Ford in Practical Ecommerce
“The whole sector is going through a signal shift.”
Mike Ford in Pulse 2.0
“McDonald's is the big dog in the room, and everybody else is still chipping away at their market share.”
Mike Ford in Marketing Brew
“It's meant to make the 'right' option feel obvious.”
Mike Ford in Yahoo Life, via Fox Business
“Skydeo’s data gives us a more actionable view of retail audiences and helps improve how we approach targeting across TV and other media.”
Caroline Proto, Global Senior Director, Media, EssilorLuxottica (Pulse 2.0)
Katie Couric MediaAI is reshaping political ads10/26/26
AdweekAudience targeting and the data business8/20/26
ForbesAgentic commerce and AI-driven shopping2/10/26
CNETMeta tests paid, ad-free tiers1/28/26
Yahoo LifeThe psychology behind fast food menus1/22/26
Marketing BrewBrand rivalries and audience data3/25/26
The Epoch TimesWhat to watch at the World Cup6/10/26
Demand Gen ReportHow to make sure AI finds you6/24/26
SmartBriefHow behavioral signals are replacing demographics (byline)10/5/26
Pulse 2.0Profile: Mike Ford on building Skydeo10/5/26
Practical EcommerceReclaim traffic with smarter audiences2/2/26
Tell us the brand, the goal and the channels. Mike replies within one business day.
Mike is an active early-stage investor, backing founders at seed and Series A — with a focus on software, data, and infrastructure companies.
Portfolio details available on request.