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	<title>Mike Ford &#187; TownConnect</title>
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	<link>http://www.mikeford.com</link>
	<description>Total Consciousness</description>
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		<title>Elance &amp; Mechanical Turk</title>
		<link>http://www.mikeford.com/2009/06/elance-mechanical-turk/</link>
		<comments>http://www.mikeford.com/2009/06/elance-mechanical-turk/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 21:58:43 +0000</pubDate>
		<dc:creator>Mike Ford</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[TownConnect]]></category>

		<guid isPermaLink="false">http://www.mikeford.com/?p=199</guid>
		<description><![CDATA[The folks at Elance were interested in hearing how we used their service.  I found Elance helpful for my company because we could hire subject matter experts on specific projects instead of hiring generalists on a longer term basis.   With Elance you get to pull from a global audience of contract workers. For smaller, more [...]]]></description>
			<content:encoded><![CDATA[<p>Th<a href="http://mikeford.com/blog/wp-content/uploads/elance.jpg"><img class="size-full wp-image-200 alignright" title="elance" src="http://mikeford.com/blog/wp-content/uploads/elance.jpg" alt="elance" width="79" height="28" /></a>e folks at <a href="http://www.elance.com/p/testimonials.html" target="_self">Elance</a> were interested in hearing how we used their service.  I found Elance helpful for my company because we could hire subject matter experts on specific projects instead of hiring generalists on a longer term basis.   With Elance you get to pull from a global audience of contract workers.</p>
<p>For smaller, more repetitive tasks I really like <a href="http://aws.amazon.com/mturk/">Mechanical Turk</a> from Amazon Web Services.  If you haven&#8217;t tried either of these for your company you might want to check them out. </p>
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		<title>TownConnect in Family Circle</title>
		<link>http://www.mikeford.com/2008/03/townconnect-in-family-circle/</link>
		<comments>http://www.mikeford.com/2008/03/townconnect-in-family-circle/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 18:17:03 +0000</pubDate>
		<dc:creator>Mike Ford</dc:creator>
				<category><![CDATA[TownConnect]]></category>
		<category><![CDATA[family circle]]></category>

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		<description><![CDATA[The power of print. Family Circle mentions TownConnect and moms across the country sign up.]]></description>
			<content:encoded><![CDATA[<p>The power of print.  <a href="http://www.townconnect.com/">Family Circle mentions TownConnect</a> and moms across the country sign up. </p>
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		<title>Castaway: A Startup Movie</title>
		<link>http://www.mikeford.com/2007/04/castaway/</link>
		<comments>http://www.mikeford.com/2007/04/castaway/#comments</comments>
		<pubDate>Sat, 28 Apr 2007 00:18:52 +0000</pubDate>
		<dc:creator>Mike Ford</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[TownConnect]]></category>

		<guid isPermaLink="false">http://www.mikeford.com/?p=12</guid>
		<description><![CDATA[Starting a company and developing a new product is like Tom Hanks in Castaway. In the early stages you are locked away in a cave. In solitude talking to yourself. No one knows who you are, where you are or what you are doing. People with corporate jobs look at you a little differently &#8212; [...]]]></description>
			<content:encoded><![CDATA[<p>Starting a company and developing a new product is like Tom Hanks in Castaway.  </p>
<p><a href='http://www.mikeford.com/blog/wp-content/uploads/2007/04/castaway7.jpg' title='Invented Fire'><img src='http://www.mikeford.com/blog/wp-content/uploads/2007/04/castaway7.jpg' alt='Invented Fire' /></a></p>
<p>In the early stages you are locked away in a cave.  In solitude talking to yourself.  No one knows who you are, where you are or what you are doing.  People with corporate jobs look at you a little differently &#8212; &#8220;Where are your khakis and golf shirt on casual day?&#8221;  </p>
<p><strong>Fire! I made fire!</strong>  You encounter problems &#8212; severe challenges and minor issues.  You creatively manage to solve them &#8212; sometimes ingeniously.  You are alone so there is no one to know but you and your team.  Some might say how awful.  I think entrepreneurs relish the adventure regardless.  If what you are doing is really worthy the world will know someday.</p>
<p>Shove off &#8211; There comes a point where you have to leave the island &#8211; launch your company and launch your product.   You build your little raft, load up the team and head into the brutal surf of the sea.   Death is a real possibility &#8211; &#8220;Wilson!&#8221; &#8211; tears will be shed.   Success will depend on how well you prepared, your ability to react, the good graces of your clients and some luck.  </p>
<p>Our raft is almost ready and we are discussing the tides.  This note is my etching on the stone.</p>
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