Purpose-built audience concepts from a 25-year adtech founder — designed before your campaign, not after your brief.
25 years building audience data for advertising. Mike Ford is the founder and CEO of Skydeo, an audience data company powering targeting for brands, agencies, and platforms across programmatic, social, and CTV.
MikeFord Data is his personal practice: hands-on custom audience work for teams that want an expert building the segment — not a dropdown menu guessing at it.
The premise is simple. Most audience targeting is reactive — you brief, someone assembles, the campaign waits. Building custom audiences in advance flips that: the audience concept is developed, sized, and ready before the media plan needs it.
A preview of the kinds of custom audiences built here. These are concepts — every engagement starts from your brand, your category, and your campaign, then gets built to spec.
High-propensity direct-to-consumer buyers by category, brand affinity, and purchase cadence.
Ideal customer profiles built from firmographics, roles, and buying-committee signals — not just job titles.
In-market audiences assembled from live purchase and research intent, refreshed as behavior shifts.
Household-level audiences shaped for connected TV — reachable where linear budgets are moving.
Audiences modeled on how people actually live — health, travel, food, finance, and beyond.
Have a segment nobody sells? That's the point. Describe the audience; it gets built in advance.
Mike is an active early-stage investor, backing founders at seed and Series A — with a focus on software, data, and infrastructure companies.
Portfolio details available on request: mike@mikeford.com